An independent study commissioned by SmartestEnergy reveals that consumers are increasingly favouring brands with a commitment to environmental sustainability.
The study reveals that 4 out of 5 people describe themselves as likely to choose a brand with a positive approach to environmental sustainability. This clearly demonstrates a development in consumer attitudes towards companies’ approach to the environment; 90% of people agree that it is vital that society becomes more energy-conscious.
However, despite finding considerable consumer interest in environmental issues, the study reveals that 45% of consumers are unaware of practises which consumer brands have adopted to encourage environmental sustainability. Companies are therefore either not executing eco-friendly practices, or not adequately publicising their environmental impact.
This research has significant implications for businesses in the UK; the study outlines a change in consumer behaviour, towards favouring companies who have a positive approach towards environmental sustainability. Furthermore, although consumers express a desire to choose sustainable brands, they report a lack of knowledge about the sustainability practises adopted by consumer brands. Thus, to remain competitive, it is important for businesses to not only adopt environmentally sustainable practises, but to ensure that they communicate this to potential customers.
87% of consumers want brands to act now to encourage future sustainability; that’s where we come in.
Recycling Lives offer sustainable waste management solutions, skip hire and metal processing services for businesses across the UK. We champion responsible recycling, diverting waste from landfill wherever possible and achieving up to a 100% recycle rate.
By working with Recycling Lives, businesses can reap the benefits of enhanced CSR, both due to our environmental credentials and our social impact; Recycling Lives sustains the Recycling Lives social welfare charity. The charity helps homeless and unemployed people to get back on their feet and into full-time work and independent living. By using Recycling Lives’ waste management services, businesses can publicise their affiliation with an environmentally responsible company with a tangible social impact.